Traffic Ad Campaigns
Now that you have these handy lists, you can start to run ad campaigns with these words. Grab your Notepad or other text editor to copy keywords into a list under landing page URL. What you do will depend upon type and context of the campaign. Is this a text ad to be clicked or search traffic phrase?
Requires Continual Testing & Monitoring
Observe ads you see running as you surf. Take notes and monitor your campaigns. Don't overspend your credits before you are sure the landing page is working and you are getting signups.
Not Getting Signups?
If you find that you are not getting signups, there's a reason. Perhaps your program is too complicated. Perhaps the video is not running. Perhaps most visitors are phone only. Perhaps the visitor has malware. (That can interfere with campaigns, unfortunately.)
Having Your Own Hosted Page Is Best
One solution is to create your own capture page and a blog where you can control everything including page appearance and include more detailed information about what you are promoting and essential social media buttons. Don't forget about connecting our page to your Facebook, Twitter, G+ and other social sites. Each one connects you to the search engines and boosts your page rank.
Build Visitor Trust
The goal of a webpage or blog designer is to create a page that people will trust, both with the content and any scripts that run. Make a site that the Google Team will approve at the very least. (Yes, they do inspect websites. It's cool if they like it.) Look at how well this campaign went with a blog as the target page. Look at the hits to the register page! THAT'S what you need to achieve when getting your traffic.